Columbus Dispatch: Health-Insurance Industry Wants to Show It Is Reform-Minded

From The Columbus Dispatch: "...Insurers know their industry will be front and center when the presidential candidates debate what to do about rising health-care costs and uninsured Americans. More important, they know that their industry will be front and center when a new president and new Congress will have the first real chance since 1994 to pass a comprehensive overhaul of the health-care system."

"That's why America's Health Insurance Plans, the industry's trade group, is launching a national campaign this week that will extend from the politics of the presidential race into next year's Washington public-policy debate."

"The group is going to do the only thing it can to participate in the debate with credibility: sit down with all comers at public events and take its lumps as it tries to persuade everyone that the industry is serious about helping more than its bottom line."

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