Politico: Insurance Outreach Will See 'How Public is Feeling'

From Politico: "The unprecedented effort by America's Health Insurance Plans, called the Campaign for an American Solution, includes a nationwide listening tour, advertising and an intense recruitment effort aimed at signing up Americans who are satisfied with their private insurance coverage…"

"The let’s-all-play-together approach is a marked departure from the Dr. No persona that helped insurers kill President Bill Clinton’s health care reform plan nearly 15 years ago..."

"Group officials have been quietly briefing health care leaders about the coming campaign, including former Health and Human Services Secretary Donna Shalala, who gave it a positive review.  The industry’s efforts and others are crucial, she said, to push health care reform to the forefront of the presidential debate so that it becomes a top priority for the next administration.  'Look, [insurers] already have considerable clout. They don't actually need to do this. I think they believe that they're going to learn something by doing this,' Shalala said. 'They want to get a feel for how the public is feeling out there.'"

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